Lexus J201 Concept
Why We Love It
Born from a philosophy of cross-functional omotenashi (the Japanese practice of anticipatory hospitality), and assembled by overlanding experts (that’s us!), the J201 Concept anticipates the tasteful requirements and needs of the Experiential Adventurer.
Through minimalist, yet highly-functional, crafted equipment, rugged yet refined looks, and higher degrees of usability, comfort, and luxury, J201 enables the fullest exploration of the experiential – anytime, anywhere.