Job Opening: Digital Marketing Manager

ABOUT

The Overland Collective unites the world’s largest overlanding brands – Expedition Portal, XOVERLAND, XOVERLAND Ranch and Overland Journal – to inspire, educate and equip a global community of adventure travelers. Through the lens of compelling storytelling, trusted editorial and the world’s largest community of engaging & educational content, our mission is to boldly explore the world.

OVERVIEW

The Digital Marketing Manager will own the strategy, execution, and optimization of Overland Collective’s core digital marketing channels, including email, SMS, website, e-commerce, SEO, affiliate, and paid media. This role is equal parts strategist, operator, and analyst, responsible for driving audience growth, engagement, and revenue across multiple brands and digital touchpoints.

RESPONSIBILITIES

Digital Strategy & Channel Ownership

• Lead digital marketing strategy across owned and paid channels for Overland Collective and its brands.
• Develop integrated, channel-specific plans aligned with brand, content, and revenue goals.
• Build iterative frameworks to test messaging, offers, funnels, and user journeys across platforms.
  

Email & SMS

• Own planning, execution, and optimization of email and SMS campaigns across editorial, commerce, and brand initiatives.
• Manage list growth, segmentation, automation, and lifecycle flows (welcome, re-engagement, post-purchase, etc.).
• Partner with creative and editorial teams to translate long-form content into high-performing lifecycle messaging.
  

Website & E-commerce

• Own day-to-day digital performance of brand websites, forum, and e-commerce experiences.
• Optimize landing pages, site structure, navigation, and acquisition/conversion paths.
• Support editorial content, series launches and product launches from a digital execution and optimization standpoint.
  

SEO & Affiliate

• Develop and execute SEO strategies in partnership with editorial and content teams.
• Identify keyword opportunities and optimize on-page content and site architecture.
• Manage and grow affiliate programs, including network and brand relationships, tracking, optimization, and reporting.
  

Paid Media

• Plan, manage, and optimize paid media campaigns across platforms such as Google and Meta.
• Own budgets, testing frameworks, and performance optimization.
• Collaborate with creative teams on ad concepts, messaging, and formats.
  

Reporting & Insights

• Own digital performance reporting across owned and paid channels.
• Analyze data to identify trends, opportunities, and optimization recommendations.
• Present insights clearly to internal stakeholders to inform strategy and prioritization.
  

QUALIFICATIONS

• 4–7+ years of experience in digital marketing, growth, or performance marketing roles.
• Hands-on experience across some combination of email, SMS, web, e-commerce, SEO, affiliate, and paid media.
• Strong understanding of funnels, lifecycle marketing, and site optimization.
• Experience working across multiple brands or digital properties.
• Comfort collaborating cross-functionally with creative, editorial, sales, and operations teams.
• Experience with analytics and reporting tools (GA4, Looker Studio, Triple Whale, etc.).
  

WHAT YOU BRING

• Strong problem solving skills.
• A healthy mix of strategic thinking and hands-on execution.
• A data-driven, test-and-learn mindset with an eye for optimization.
• The ability to manage multiple channels, priorities, and brands simultaneously.
• Clear communication, strong organization, and cross-functional collaboration skills.
• A passion for storytelling, digital experiences, and building things that perform and last.